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2009-04-23: Sub: Thought provoking illustrations…
Posted by: Richard Gatarski in english, gig, private[Update 2009-04-27] My presentation is now available as a high quality video recording.
[Update after the gig] Hi, this is “Kalle” :-D Thanks for a great morning and the opportunity to share ideas with you. And special thanks to Sub and the event producer Woltti who dared to invite me with all complicated tech lab/beta stuff. Follow the mikroblog stream Substanssi and here are my slides as pdf (3 Mb), also available at Slideshare. Videos are archived at Bambuser (mobile) and Ustream (netbook and webcam). Remember to check out Onlive.com. Some things I did not have time to demo, that you can try yourself, are: IKEA.se/TV, Jaycut.se (who provide the technology for IKEA TV and VidBlaster (live videomixing and streaming)
Sub is (according to Wikipedia) “a popular Finnish TV channel owned by Bonnier”. This day Sub will host Substanssi (english translation by Google), a half day seminar for selected customers (read mainly their advertisers). The opening session is presented by Pekka Karhuvaara, CEO at MTV Media. Following him is me with a 50 minute key note entitled “Thought provoking illustrations from contemporary life”. The other speakers are Sami Salmenkivi, Gemma Newland, Maaretta Tukiainen, and Virpi Leskinen.
It will be good to visit Finland again - and to be paid to be provocative :-)
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april 24th, 2009 at 9:46
Richard, thank you for the mind puzzling presentation! I would like to continue the conversation about control. I wasn´t satisfied with your answer. Do you really think, that we should give out control totally and hope that young people will behave? Clearly advertisers don´t think that way and that´s wy YouTube is not making any profit. Nobody wants to sponsor user generated content, because risks are too high. And for the same reason advertisers seem to be very interested about services like Hulu because with Hulu you can still have control.
This evangelical “let loose” -hype reminds me in some ways the hype of the late 1990´s.
Regards,
Teppo Kuittinen
journalist
april 24th, 2009 at 11:47
Hi Teppo, thanks for your comments both live (I am assuming it was you who raised this question) and here. I don’t think YouTube’s profit has much to do with what we are discussing here, but that is another issue.
We should not “hope” that people behave. We must do whatever we can to make people behave in ways we believe is good. And I do mean that we should give out more control. Perhaps initially not with everything, but at least for some things in order to bettern learn how to act in a world where control is more evenly distributed. Many advertisers, for example P&G, Unilever (Dove for beaty), and Skittles are clearly doing this. Another more well known example is the approach taken by Wikipedia, where the underlying idea is that people should be in control. Note the way Wikipedia organizes itself to manage itself and those behaving badly.
In one sense consumers/customers/citizens have already grabbed the control fascilitatet by webb 2.0 and tools for social media. In my view the solution is not to try and regain the control (e.g. if you are a content owner or a brand manager). Rather a more interesting approach is to figure out how you can benefit from this new situation through various approaches.
This does not imply that one should accept law breaking. We, including the customers, should still follow current legislations. In in the many cases where the laws are outdated we of course need to remake them.
Regarding young people my point was, and is, that I am afraid that many of them have not been sufficiently educated/informed about the relevant laws, and more important, socially and ethically acceptable behavior. It has for thousands of years been understood that the best way to control the younger generation is through their minds. A task that in modern times to a great extent have been assigned to parents and “schools”. And as I said, I believe that during the last decade or so the schools, and parents, have failed here because many adults have no idea of what the kids are doing online. Things are improving, and many schools, teachers, and parents in Sweden are now working together with kids to help each other understand what is going on. Including how we can build a better future together.
I also said that the kids are learning themselfes. I suspect this frequently happens too late, that is when the damage is done. And the lessons are more related to damages to themselfes, and not to other ones. For example commercial brands.
In other words, we need to re-think what kind of control distribution we need and how it is best implemented (read in the minds of people, not technical systems). This also requires institutional change (read schools and legal systems).
april 25th, 2009 at 9:56
Richard. Yes I am the same guy. In many ways it has been a situation that we have abandoned our kids to an island (internet) where kids have been living without normal rules of civilisation. We adults must be on that island too. Regards, Teppo. By the way I am writing this reply using my mobile next to a swimming pool where my boy is taking swimming lessons. So always online…
april 25th, 2009 at 13:16
Poolside, nice! My presentation in good video quality, and separately the Q&A (lower quality) where you ask the Q are now available at: http://www.weconverse.com/videos/substanssi/
maj 3rd, 2009 at 17:16
Richard,
I am writing an article about you to a magazine called “Maine”. Check this: http://www.facebook.com/pages/Maine-lehti/19288224592 I am using also our conversation here in your web page. Ok? I would like to ask you few more questions. So you really don´t think that Youtube´s profit is linked to advertisers wariness towards user generated content. So what is the reason for Youtube´s unprofitability? Many think that it is down to advertisers fear of user generated content. What laws are outdated and need a remaking? Do you mean perhaps The Pirate Bay?
maj 3rd, 2009 at 19:22
Teppo, you may of course use our conversation here. YouTube is a part of Google and I know very little about the complicated economics and business models behind their profit and how for example advertisers regard user generated content. Many laws are outdated, again a complicated issue that I simply have no time to comment right now. Perhaps I’ll include some of this at my key note at ProCom’s X-FAKTORI in June.