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Somewhat late (blame the temporary loss of my main laptop) I learn that Cision recently launched their new service Cision Wire. In their words it is “the leading website for press releases and other news”. Not a very legal statement, as I doubt that claim hardly could be scientifically justified.
Anyway, it is for sure an interesting service. In their About page we can read that the wire uses
“state-of-the-art technology for Search Engine Optimization which together with so called ‘social bookmarking’ increases exposure and visibility in search engines, news aggregators and social media”.
On other words a clear direction towards the social media sphere. My first impression is that many stakholders, including those that emit information and we who share and converse, will benefit from the Cision’s new range of services. Notably tags are promoted heavily. Of course, I regognize a few glitches (that’s me :-). The “Share This” functionality is geared towards the US, for example Digg is included, but not the Swedish equivalent Pusha. Whereas there is an abundance (in a positive sense) of RSS feeds, they are not listed (but availble two clicks away) on the individual release pages (e.g. this one from Autoliv). Cision Wire offers firms and organizations to “connect with your audience“, but in a web 1.0 fasion. As far as I can tell “connect” implies one way. There are no options for conversation, for example by commenting the releases. In sum, it Cision Wire seems far away from the emerging development termed New Media Release. And their thinking has not reached the re-prefix.
Newsdesk, a young old-time player in the Swedish field of news relesases, have for a long time supplied more than Cision Wire currently offers. This includes video and slideshare options (in Swedish: about video and a co-founders comment to Cisions launch).
The good news for all of us is that we now have more options to outsource, as a supplement to proprietary Social Media Newsrooms.
[Update 2008-09-19: Via jangles I learn that Cision also has a "blog". It's first post (Aug 20) includes: "Right now, it’s a collection of resources, information the practices here at Cision think you might find useful or interesting. But we hope this is just the beginning". Clearly a more humble approach there. But, the most recent post is from today, and interestingly enough - not a word about Cision Wire. Internal communication is a challenge, eh :-]
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september 17th, 2008 at 21:28
Hi Richard,
Nice to see that you have seen and tested our new service. As you state we have more things to develop before it has everything that you could possible want, and as the world never stops developing we will probably never be finished. However we need to start somewhere on our journey and we feel that Cision Wire is a really good start.
Please don´t hesitate to contact me about what you feel that we should develop or for that fact write on your blog.
Alexander Mason
Director of Business Development
Cision North Europe
september 18th, 2008 at 23:42
It would be interesting if Mr Mason would be so kind to describe how …”we need to start somewhere on our journey..” fits with what Richard is also noticing about the text Cision share with us in their pressrelease about their new service: “the leading website for press releases and other news”. At Newsdesk we are proud to note that we have the bliss to have almost 600 000 users on a monthly basis, reading our customers self-published 200-300 daily news/pressreleases. But then again, we’re happy that a player such as Cision, has seen the light, and are willing to adress the market with services that is somewhat similar to ourselves. Welcome to the game.
Peter Ingman
CEO
Newsdesk AB
september 19th, 2008 at 12:03
Hi Peter,
Thanks for the welcome. I must return the compliment by saying that we are very happy to have you as competitor as we think that it will sharpen our offering as well as yours and in that way benefiting all of our current and future clients.
As we have not had the pleasure of meeting, as I have done with Richard, I would like to invite you to meet me and my CEO Yann Blandy. I the web but as we both work in Stockholm it would be great if we could have an opportunity to meet.
If you don’t have anything against it I will contact you to see if we can meet up.
Best Regards,
Alexander Mason
PS: Richard you must love this, talk about starting conversations ;-)
september 19th, 2008 at 13:00
Of course I love this, a true example of a transparent opening for coopetition. We must also note that both Alexander and Peter are savvy social media conversers. So, instead of just mailing/calling me, they went ahead and shared their thoughts openly. They even sign with name, title and organization. Presumable both are very well aware of the pros (generate traffic, increased exposure, sharing insights, etc.) as well as cons (their heads may roll and sleeping bears will be woken up, etc.). To be honest, I actually called Alexander today because I had a few questions that nagged my mind. Which? Sorry folks, but I am being sensitive here for various reasons.
We thank both of you and your organizations for helping Swedish/Nordic/European PR/media evolving into new, useful, and effective ways.
september 19th, 2008 at 21:19
[...] Ciscion och Newsdesk Posted on September 19, 2008 by dojan Richard Gatarskis inlägg “Cision Wire supports (some) social media“, som jag tidigare bloggade om, öppnade upp för diskussion mellan Newsdesk och Cision [...]
september 23rd, 2008 at 9:05
Just for the record, I just want to inform the thread that Yann Blandy have tried to make contact in order to arrange a meeting. I do welcome this iniative and look forward to our discussions. In the best of worlds, we will be able to feedback to this thread with a summary of our future dialog. Also thank you Richard for your kind words regarding future ways in PR and media.
september 26th, 2008 at 12:43
[...] is more than one blog, assuming all its constituent elements are actually “blogs”). No, it’s not here to publicise product launches. Yes, it’s currently a UK project, but we think the pan-national domain will become [...]
september 26th, 2008 at 16:23
I just spent over half an hour writing a, in my view, very constructive reply
toat the itemathttp://www.cision.net/archives/1829 (trackback source for the comment above). Before publishing it I copied the text of my comment, entered the CAPTCHA, pressed “Submit comment” and landed in “page not accessible”. Went back, pasted my text again, submitted, and again got an errr message. Unfortunately at that time I had replaced my copied text with something else and my comment was gone.What I wrote in sum was that Cision.net, .com, .NET&C, Blogs, community, register intereste, and more is sooooo confusing. What stays in my mind right now, as a I order a beer at the Nordic Light Hotel in Stockholm, is that those guys do not know what they are doing.
Cheers