Posts (sv/en)
speech synth (sv)
2007-09-27: Worldwide Partners, Social media and Web 2.0
Posted by: Richard Gatarski in english, gig, privateBlomquist Annonsbyrå is a member of the independent network Worldwide Partners, inc. I have been invited to share thoughts with them when they meet in Stockholm. Will most likely be a really interesting event.
[Update 2007-09-28] Regarding my question about you and changed business models, I just found an interesting piece featuring Bob Garfield where the big point is that “ad agencies have to change how they are compensated“.
[Update 2007-09-27]: Sitting outside in the cafeteria at Summit and have uploaded my slides (pdf). Due to the change in schedule I never had time for the buzzword Twitter that I announced. Sorry, about that. But you may check it out yourself at www.twitter.com, or at Wikipedia, or elsewhere in the social media spaces. Thank you for a truly valuable conversation and enjoy the rest of your stay in Sweden! Waiting eagerly for Rogers version of Melody’s video. as an inspiration take a look at xapplmatic’s.
[Update 2007-09-06]: I replaced “Blomquist” in the posts’s title to “Worldwide Partners” because the latter constitute the audience. I am also impressed by the fact that Worldwide Partners sends a web survey to the attendees because it “gives our speakers have a better feel for what the main issues are to address”. I wish more meeting producers did that. Regarding subject I asked (unless they tell me to publish the answers, the responses will be my little secret):
- How many of the following Web 2.0 tools (loosely defined) have you PERSONALLY used interactively in your private/business life. Blog publishing, photo sharing, video sharing, RSS feeds, wiki, social network, discussion forum, podcasting, presence application, widget/gadget, social bookmarking, 3D world.
- Regarding your personal profile in Facebook. Please indicate if you have one or not, and the reason why.
- How is your agency’s business model affected by Web 2.0 and the social media developments?
.
Print Post
Entries (RSS)
september 29th, 2007 at 22:28
Richard,
thank you for an eye opener presentation (well I decided realise one year old plan to start a blogg). Could you please save a presentation in a better resolution.
Good luck,
Borut (one with xpsm1210:-))
september 30th, 2007 at 15:19
borut, it makes me glad that you regarded the meeting as an eye opener. Concerning the resolution, I explain myself in a new FAQ on the pdf’s. Please let me know if there is any particular slide you need in a better resolution.
oktober 1st, 2007 at 17:27
Hi Richard,
your presentation in Stockholm was impressing and I don’t know if I should feel lucky (because it was extremely catching) or bad (because now I know that there’s a lot waiting for us…). Of course, I feel both! Really cool how you conducted all the facettes of Web.2 and presented it in a very entertaining way to us. It was a great pleasure listening to and learning from you. Now it’s up to us to start blogging, wiking and most of all re-thinking… Thanx!! Greetings from Switzerland, Silvan.
oktober 18th, 2007 at 18:26
Hi Richard,
there is a slide Terminology Web 2.0 upper right on 3rd page.
Do you probably know someone who was researching or discussing use of Web 2.0 tools in connection with country branding?
Best regards,
Borut
oktober 22nd, 2007 at 0:12
Hi Richard,
slide from my previous comment is just fine, I was interested in a link. But there is still open my second part of question.
Best regards,
Borut
oktober 25th, 2007 at 17:40
borut, sorry no. But I will forward your question to the Swedish institute, who might know more…
oktober 26th, 2007 at 13:26
Hi, Stefan here from the Swedish Institute, Richard pointed me here.
I don’t know if anyone is doing research on the use of web 2.0 tools for nation branding, I do know that we at SI use a range of web 2.0 tools to get our message across, and not just via Sweden.se.
We also post images to Flickr, run a virtual embassy in Second Life, made a Facebook application (Swedish oicture of the day) and are constantly looking for new ways of reaching new audiences.
We do sometimes talk about what we do, but I don’t know if anybody’s had a systematic look at how countries are using these tools to advance their cause. You may also want to look at USC Annanberg Center of Public Diplomacy, where Joshua Fouts has been doing lots of interesting stuff.
oktober 26th, 2007 at 13:26
USC Annenberg that should be.
november 5th, 2007 at 0:25
Richard, Stefan,
thank you for interesting information,
best regards,
Borut